Protean / prōt-ē-ən /
• adjective tending or able to change or adapt; variable or versatile.
— ORIGIN from the Greek sea god Proteus, who was able to change shape at will.
In a protean world where how people behaved yesterday is not how they behave today and will not be how they behave tomorrow, we need a protean approach to how we relate to them socially, corporately, commercially.
proteanstrategies is an approach to achieving organizational excellence by aligning organizations to stakeholder experiences.
¨ Market Research
¨ Brand Innovation
¨ Align and Operationalize
¨ Experience Engineering