Publications, papers and other stuff
An introduction to Protean Strategies
An Introduction to Protean Research
ProteanPrediction Collective Wisdom Engine
Prediction Markets applied to market research
Protean Brand Asset Accelerator System
Creating and delivering experiences
Digital marketing is not a core skill
Great branding returns immediate profits
Why agencies and clients don't see eye to eye on creative
The future of the marketing industry in Canada
Government intervention and the future of marketing
Hotel Pricing in Crisis
Experience and experiential branding
Building an actualized organization
(in other words branding)
The brand is the business is the brand
Protean Customer Odyssey Process
Protean Qualiquant Creative Evaluation System
Protean Brand Experience Audit
Protean Path to Purchase Mind-State model
Protean Prediction Evaluation System
Impact of experiential branding on advertising
Do Brands Have Souls?
Experiential Branding for Retailers
Experiential Branding
How business travelers choose hotels
The Nature of Luxury
Planning to be heard
Understanding Luxury in the Hospitality Business
The yield Management Effect
The who, what, and why of brands
Marketing on a Global Scale CMA Paper
Account Planning: Added value or missed opportunity
A brief primer on engaging LGBTQ Customers
A brief history of gay marketing
A brief primer -- Experiential branding
